What will A Second Opinion not do?
Firstly, despite a proven ability and outstanding track record in developing advertising, A Second Opinion will not originate our own concepts, regardless of the temptation or an invitation to do so.
In examining the work of others, better ideas may and often do occur. But to give in to these instinctive temptations would be to compromise the very independent nature of the unbiased appraisals we're in business to provide.
Surely, we'd spruik our own ideas as clearly superior to those offered by your agency or, in the case of a competitive pitch, those of all the competing entities!
So we won't be offering alternative ideas of our own.
Nor will A Second Opinion provide suggestions of recommended agencies to handle your advertising account and we will not express an opinion on which agencies we think should be invited to pitch competitively for your business.
Such a service is already provided by procurement specialists. As is advice on remuneration arrangements between client and agency. So we don't provide that.
Likewise, we will not make media recommendations -ie, as to how your advertising dollars would be best spent: Whether television, newspapers, radio, online or other media would be the most realistic or effective use of your budget is a specialised area and is well catered for by experts in that field.
Of course you may be presented a campaign in its entirety with all the bells and whistles simply to demonstrate how the idea works in all media when you only intend to use, say, television and radio. We will assume you have the capacity to recognise when those across-the-board recommendations are clearly beyond your immediate budget.
We will judge the work in whatever media category it's been designed to appear purely on its creative merits and nothing else.
