How will A Second Opinion work with you?
Normally, A Second Opinion will operate at arm's length, firstly providing thoughtful analysis of concepts forwarded to us, and then a written appraisal of the work.
However, many clients may like to have A Second Opinion sitting in on presentations from agencies, and we're happy to attend on request.
A Second Opinion doesn't expect to receive a lot of business directly from ad agencies themselves. Creative Directors don't like to have their authority questioned and may see any attempt to have a second creative opinion sought as an attempt to undermine them.
Which of course it is.
So agency Account Directors and CEO's, be discreet!
